EPL Pvt Ltd landed TVS Motor Company as its title sponsor for the Everest Premier League Twenty20 cricket tournament scheduled to kick off from at the Tribhuvan University Stadium.
Although the total amount of the sponsorship was not disclosed, EPL Pvt Ltd Managing Director Aamir Akhtar said part of the deal also covers the champions’ purse of Rs 2.1 million and a TVS bike for the player-of-the-series.
Following the deal, the tournament will now be called TVS Everest Premier League Twenty20. Akhtar and Jagadamba Motors Pvt Ltd, authorized distributors of TVS Motor Company in Nepal, exchanged the contracts during a programme.
The 12-day tournament features six city-based franchise teams in Biratnagar Warriors, Pokhara Rhinos, Bhairahawa Gladiators, Chitwan Tigers, Lalitpur Patriots and Kathmandu Kings XI.
“Cricket is a sport with global appeal and it is gaining immense popularity in Nepal too. We at TVS Motor Company have had a close association with cricket in India and we are happy to be part of an endeavor that will promote the game beyond our shores. Cricket represents hard work, commitment and excellence and these are attributes that represent TVS Motor Company as well. We are happy to support the league which is very popular in Nepal.”
– R. Dilip, Senior Vice President, International Business, TVSMotor Company
“TVS Motor Company and Jagadamba Motors Pvt. Ltd., are eager to support Cricket in Nepal. This association will help in promoting the game in the country by offering opportunities to young cricketers. The league which is extremely popular in Nepal gives an opportunity for young players to play alongside international talent, which will greatly benefit cricket in Nepal.”
– Shahil Agrawal, MD, JMPL
“EPL since its inception has been able to generate huge attention from cricket lovers in Nepal and abroad; and as a consequence in the marketing arena as well. We have always made sure that the brand EPL associates itself with is highly regarded and sought-after just like EPL. It is with great pride that we announce that we have achieved that and associated ourselves with TVS as the Title Sponsor for EPL hence, making our tournament’s title TVS EPL. Together, we are sure that this partnership will take EPL’s promotions, stature and demand to a much higher level.”
-Aamir Akhtar, MD, EPL