The Cricket Association of Nepal (CAN) has sold the national cricket team’s clothing sponsorship rights to Adpad Pvt Ltd, a subsidiary of ANS Group of companies.
Although the amount of the deal is protected under the Non-Disclosure Clause, it has been learnt that Adpad will pay about Rs 10 million to the cricket governing body under the 15-month contract.
The deal means Adpad will look out for the sponsor for national cricket team’s playing, training and tour jerseys along with other necessary apparels. Adpad is a media marketing company that deals with sponsorship acquisition and sales.
ANS Group of Companies Chairman Sudip Thapa and CAN President Chatur Bahadur Chand signed the agreement during a programme on Tuesday. President Chand said the agreement was a step towards handling cricket professionally as a business.
“It’s a great day for CAN to partner with ANS Group of Companies that has advertising experience of over 25 years. This partnership sends out a positive message that CAN is back on track and open for business. We have full faith that through this partnership, we will not only be able to secure funds but also promote cricket better,” said CAN President Chand.
Thapa believed the deal will help in promoting and strengthening the game’s position in Nepal.
“We are humbled to have the opportunity to partner with CAN and work closely with the national cricket team. Although, these are uncertain times, we believe that we had to change gears and get the ball rolling so cricket can pick its pace again,” said Thapa.
“As avid cricket fans, this is not just a business move for us but it’s an association with cricket and we will help promote and strengthen the game in Nepal to the best of our abilities,” he added.